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Different metrics to decode the social value of brands have been used, underused and even over used. In issue 09, we delve into factors that characterize the growing enthusiasm for measuring the social value of brands.

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STQ is a quarterly magazine that distills the signal from the noise in the fluid social and
mobile web domain. From this perspective, it analyzes commerce, campaigns, and
communities through the lenses of business, technology, design and behaviour.
 

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