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Magazine by Kuliza

Issue 09

Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.

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Articles in this Issue

  • Harnessing the Power of Mobile

    by Achintya Gupta
    Mobile as a channel offers an exciting opportunity for marketers, yet has not been fully acknowledged. Marketers now have tools to create mobile portals and create campaigns. There is, however, a lack of DIY tools that can make mobile far easier a channel to stream revenue from.

  • The Transformation Act of the Publishing Industry

    by Diarmaid Byrne
    The publishing industry’s reactions to the dynamics of changes in technology with the introduction of digital publishing reflect the current problems, challenges and opportunities faced by leading publishing firms today.

  • Social Media Not So Social

    by Mithila Nagendra
    Smartphones have made it possible for us to stay connected at all times. However, we often do not realize how absorbed we are in them and cannot determine what we gain or lose in the smartphone future.

  • Identifying the Role of Social Media

    by Ekta Tibrewal
    Businesses have taken initiatives to enhance their social media presence, but perceive that social media is only an extension of marketing and branding functions. Social media can work only when it is looked at as an independent function for every business.

  • Transacting Internet Fame

    by Vandana U.
    Internet fame is often considered the gateway towards serious monetization. The Internet offers exceptional abilities to reach masses and the independence of self-publishing and the concept of virality have created famous people. However, can they really cash-in on their fame?

  • The App Landscape

    by Vandana U.
    The global app economy continues to accelerate with the number of opportunities, jobs and increasing revenue ever since its inception.

  • HTML5 Interaction Effects

    by Kaushal Sarda
    The interactive element of HTML5 has clicked well with everyone and these effects show why.

  • Show Me the Metrics

    by Arun Nair
    With a wide variety of metrics available to brands, it is essential brands are cognisant of these and gauge them. When tailored to a brand’s specific requirements, these provide valuable analyses and insights to help you drive your social media efforts.

  • Quantified Self: The future of healthcare

    by Deepak Behera
    Knowledge of healthcare and wellness needs to be incessant. Owing to the concept of quantified self, the collaboration of technologies and healthcare ensure efficient self discovery, self awareness and self knowledge.

  • The Influence of Art Movements on Design

    by Anindya Kundu
    In spite of their differences, art and design have always been intimately linked with each other. Designers have always been inspired by the aesthetic ideals of art and tried to incorporate them in their designs. Depending on societal contexts, different generations of artists have followed philosophies of their own leading to unique styles or tendencies in their creations. These led to what are today considered movements in the arts. There have been several notable art movements in the last 200 years - Romanticism, Realism, Impressionism, Expressionism, Cubism, Futurism, Surrealism, Post-modernism and Deconstructivism - that have influenced design.

  • Commerce with a Tap

    by Kaushal Sarda
    Businesses have employed Near Field Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology may make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.

  • Listening to the Community: A Lego case study

    by Ann Burgraff
    It takes a community to raise a brand. Toy maker giant, Lego understood the power of its enthusiastic fan communities and created a product that saved it from going bankrupt.

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We publish our research through the STQ, our quarterly magazine that distills the signal from the noise in the fluid social and mobile web domain. From multiple perspectives, it analyzes commerce, campaigns and communities through the lenses of business, technology, design and behaviour.
 

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